visual image search

Visual Image Search

How can visual image search analyze online shopping? Also, how can it help both buyers and retailers?

Read on to learn more.


Visual image search is looking for a product with a photo. It is the option of searching using keywords.

How is it done?

Customers take a picture of a product they want to buy. Then, they upload it to the visual image search engine. Finally, they can see visually alike products free.

For example, Tommy Hilfiger began an app at its 2017 show. Attendees take photos of the shown object. Then, they upload it to the app to see the item.

Types of Visual Image Search

There are many various types of visual image search. They also use different ways. So, they can know the image content.

The types of visual image search are:

  1. Reverse image search
  2. Related search
  3. Filtered search and deep image search
  4. Augmented reality search

Let’s dig deeper.

Reverse Image Search

It allows you to search for an exact photo using your image. Using this, you can get stock photos. Also, you can see the websites that use the picture.

Related Search

Related search is also known as a content-based image search. It links pictures using computer techniques.

Using this, you can search for alike pictures. Thus, it uses the proposed point. Then, it gives you the same effect as what you are looking for.

Filtered Search and Deep Image Search

Filtered search relies on search filters. Like a product color and output size. Thus, you can narrow the search.

On the other hand, deep image search follows the same way. It lets you collect things in the image.

Here, you will use a part device. After that, you can find alike images.

Augmented Reality Search

This type of search uses augmented truth. It uses the camera of your smartphone. How does it go?

You capture an image to get related images and data. One example of this is the Google lens app.

It is very helpful in everyday life. For example, you can take pictures of a restaurant. Then, you get its opening hours and list.

The Value of Visual Image Search

Visual image search has a lot of advantages. Primarily, it helps in the selling of a business. How?

Customers can find the product they are looking for. They can even seek and buy with just one picture.

So, the business will be much faster. Consumers are also more likely to buy.

Moreover, it changes search engine optimization. Classic image SEO is still being used. But, it will become old.

Today, businesses use images optimized for visual search. Why?

These images are more important in analysis. Also, it shows natural chances.

Thus, customers can change expectations versus truth. They can also see the use in everyday life.

Additionally, it helps in combining online and offline shopping. In the post-pandemic era, more people buy online.

Still, they want multichannel shopping activities. Wherein they can shop in-store and on your online website.

To Conclude

Whether your business is big or small, a visual image search can be a big use to you.

You can improve your customers’ activity. Thus, you can boost your sales, too. 

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